Video content is far more engaging than any other content today. Not only does it allow a lot of creative freedom, but also has a better chance of brand retention than any other form of marketing. That is why YouTube marketing is considered reliable and a quick-impact method to woo customers. Many tend to forget that even if YouTube is a video oriented website, it is also a search engine. In stream and video discovery ads on relevant content can do a lot for good for your business. YouTube ad campaigns can thus be a powerful tool in a digital marketing strategy.